20 Sep Surprise! Your Users Don’t Care About Perfection.
Let’s start with a scenario that you’re probably already familiar with: Your team is tasked with coming up with the “next big thing” – a gamechanger. You’re huddled around a whiteboard, waiting for inspiration to hit. The hours tick by. The days tick by. You’re still there. Waiting.
Sure, you’ve had some pretty solid ideas that are worth pursuing, but you haven’t found that perfect thing that will flip the industry on its head. So, you keep trying … and trying. It’s got to be out there, right?
Bad news, readers … it’s probably not. It’s understandable to want to hit the nail on the head the first time you attempt to do something, whether it’s a product, a slogan, or an operational process, but that is a rare achievement. When you fall victim to “analysis paralysis” while chasing perfection, you’re only getting in the way of your own success. Believe me when I say that there’s a better way: Iteration.
Iteration is one of the core themes of Design Thinking and something we talk about every day. Get your idea out there now, into the hands of your users. Then, be willing to iterate and continually improve upon that initial release. This will allow you to go from “good” to “great” at a rapid and efficient pace. Your users will become your partners, playing a key role in the adjustments that you make as you listen to their feedback and deliver what they truly value.
This process will also benefit your bottom line because you’re spending your budget incrementally as you proceed – and you’re spending it on the things that you know your users care about. Yes, you’ll have to get comfortable with setbacks and missteps, but think of them as an opportunity to learn and improve, not worst-case scenarios.
When we share this approach with our clients, there’s usually an immediate reaction of understanding, a feeling of “Why haven’t we been doing this all along?” It’s not too late. Implement Design Thinking and stop wasting your time on perfection. Contact me at firstname.lastname@example.org or 484.383.0606 to learn more.